3 #musetech days in Copenhagen – Day 2: After-work-meeting at Bysted


Danish design bureau Bysted arranged an „after-work-meeting“ in November 2014 which focussed on digital tendencies for museums. Four speeches highlighted four different subjects. Guests were mainly museum and web professionals. This is a short sum-up of day 2 of a busy #musetech week I enjoyed. Here you find part 1 on a tweet-up in Statens Museum for Kunst.

Why are museum websites so boring? said the headline of the first presentation. Anne-Mette Vargas Johnsen from Vejle Museums and designer Sofie Schneider from Bysted presented their ideas and vision for the new website for Vejle Museums. Earlier I wrote a blogpost (in German) about what a museum website minimum should offer.

The current project for Vejle Museums takes this to the next level – a museum webpage as an informative virtual universe with lots of information for web visitors. By the way a concept that I had in mind as well when making Museum Burg Posterstein’s new webpage last year. One of the main functions of museums is the transfer of knowledge to society – and who said that should be analogue only?

At Bysted’s after-work meeting was criticized that key information as opening hours and address were comparatively hidden on the new website (which is still under production). As these were some of the most clicked pages of the old website, in Posterstein we chose to put them on the front page.

How commercial should museums be?

Next speech was by Kasten Nygaard from IIH Nordic about SEO for museums – a quite controversial issue in a museum context. Normally museums are not known for pop-up adds and Google adds that follow one on every site one is visiting, wanting to sell their annual season tickets or other things. I have to admit that I was provoked by Karsten Nygaard’s sales perspective, which doesn’t match my view of the museum as a society-owned institution to provide knowledge and preserve heritage.

I started a longer conversation with Thomas Røst Stenerud from Nobel Peace Center in Oslo on Twitter, who pointed out that museums should try to reach all potential audiences. And he is right, if online banner adds, newsletters and SEO lead to more visitors in the museum, museums should consider this marketing possibility. Probably they should follow their own style; what is working for a shoe retailer, can not always be transferred to a museum’s audience…

Beacons in museum context and good exhibition design

Afterwards Martin Jacobsen from Bysted A/S talked about possibilities for using iBeacons in museums, which was quite interesting. I am sure this will be interesting for museums in connection with new apps, especially in outdoor environments. The technology improves quickly and becomes cheaper and cheaper.

Last but not least, Jesper Harding from YOKE gave some interesting examples of simple and good exhibition designs that motivate visitors to interaction and transfer knowledge at the same time. – All in all an interesting and inspiring evening.

Here you find a summary of tweets from the hintme-tweet-up.

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