Invasion accomplished: Visiting poet’s graves, online and offline

The sun was shining on the historical graveyard Assistens Kirkegård in Copenhagen. People were doing yoga next to exotic trees and old gravestones, drinking their Friday beer with friends or just enjoying the sun – and I was walking with my smartphone, following the “poet’s path” and tweeting about it. I wasn’t alone as people from Germany, the Netherlands and … >>>

PART 1 Mini-survey #MuseumTickets: Should museum tickets be seen as a marketing tool?

For this article Anna Mikhaylova (@Madlena_P), currently PhD student in museum studies at Leicester University, and I (@MH_TextWeb), journalist with optional degree in museum management from Hamburg University, have carried out a small survey among museums and museum visitors. Basically, we asked our followers on Twitter to answer a view questions on their use of museum tickets. The goal was … >>>

How museums can use Instagram and Pinterest – An idea collection

Vielleicht hat ein Museum bereits einen Account auf Facebook, Twitter und YouTube – wieso also noch ein weiteres Profil und damit weiteren Aufwand im Web betreiben? Ich habe mich bei internationalen Museen, in Blogs und bei Kulturfachleuten umgehört und möchte hier einige Ideen festhalten. Instagram und Pinterest: Was können die? Foto-Plattformen bzw. Apps wie Instagram und Pinterest werden derzeit immer … >>>